Zuck's Misfire: Instagram Copied China's TikTok but Falls Miserably Behind

Facebook’s Instagram is struggling to compete with China’s TikTok in the short-form video content realm despite the roll-out of its “Reels” feature. According to internal company documents, the daily watch time of Reels is less than 10 percent of the time spent watching videos on the the massively popular China-owned platform.